ME SCOOTER

Me wants to win over those who have never thought about buying an electric scooter so far.

300,000 €

100%

FROM

10 Investors

CLOSED

3/10/2016 5:24:00 PM

Startup Innovativa

Startup Innovativa Startup InnovativaDescription

Target Min: 300K / Max: 300K

Min/Max target budget The campaign target budget range

Pitch

Me is a high-profile scooter when it comes to its design, concept and performance. It is not a scooter for those seeking a cheap imported product. Owing to its characteristics and its remarkable design, Me even wants to win over those who have never thought about buying an electric scooter so far.

The Problem

The vast majority of products in the market is made in China (Navigant Research indicates bigger players are Chinese company Jiangsu Xinri E-Vehicle Co., Australian company VMoto, Japanese company Terra Motors, Taiwanese company SYM Motors and German company Govecs). Prices and products vary a lot.

Fro a design perspective products can be divided into traditional oriented scooters, that simply change the battery compartment, to others that are trying to redesign in a arguable way. GoGoro is the only company that is trying to do something differen, but its usage is limited to the areas where is possible to replace their battery, which are not purchasable.

Doesn't exist any other electric scooter nowadays, completely designed to be electric, most of the other products available are simply conversions of the traditional ones, while most "innovators" doesn't conclude to be disruptive. There is no Icons out there, and we want to be the one.

 

The Solution

Our research has sought to reduce the overall weight of the ME through the study of a lightweight frame. The result is the patent of a new frame in
Sheet Moulding Compound (SMC)

Sheet Moulding Compound is a thermosetting material in sheets made from glass fibres, mineral fillers, pigments and unsaturated polyester resins, obtained by grafting strands of glass fibres cut on a layer of polyester resin.

The curing process yields a perfectly homogeneous and stable product when the material is finished heating.
This means there is no need to weld components, mount plates or assemble uprights and these are the greatest advantages:

  • It offers a considerable performance-to-weight ratio compared to other commonly used materials.
  • High mechanical and thermal resistance.
  • High dielectric strength.
  • Self-extinguishing and total absence of halogens
  • Low specific weight
  • Great dimensional stability
  • Excelent resistance to the corrosive actions of atmospheric and chemical agents
  • Big customizable design

TECHNICAL SHEET
All informations are available on the website www.scooterelettrico.me/en/. Best thingshould be try it! ASK for a TEST DRIVE

INDUSTRIAL PROPERTY AND PATENTS

BREVETTO PER CICLOMOTORE ELETTRICO N. 0000097798 DEL 05/03/2012 (MINISTERO DELLO SVILUPPO ECONOMICO UFFICIO ITALIANO BREVETTI E MARCHI, DOMANDA N. BS2012O000004 TIPOLOGIA DISEGNI)

BREVETTO TELAIO PER CICLOMOTORE N. 0001412511 DEL 03/12/2014 (MINISTERO DELLO SVILUPPO ECONOMICO UFFICIO ITALIANO BREVETTI E MARCHI DOMANDA N. BS2012A000106 TIPOLOGIA INVENZIONI).

MARCHIO “ME”, N. REGISTRAZIONE 0001520602 DATA REGISTRAZIONE 06/12/2012 (MINISTERO DELLO SVILUPPO ECONOMICO UFFICIO ITALIANO BREVETTI E MARCHI, DOMANDA N. BS2O12C000310 TIPOLOGIA MARCHI)

Market and competitors

Having a look at Italian market we can say, that merely doesn't exist. Actually is so small, that make us beeing almost the biggest player!

Our research on trends, motivations and opportunities led us market doesn't really exist yet, because there is not a product that convince people to buy it, at least in Italy. Most of scooters in the market are made in China, low performing and quite ugly. Logically Italian market, in love with design and quality, has not yet accepted such products, where either most convinced environmentalists still prefer bicycles..

Here are some key facts:

  • Worldwide sales for electric scooter, are expected to growth from 4,1 milion pieces in 2015 to more than 4,4 milion by 2024. In 2015 Chinese market represents 96,3% of total worldwide sales, but is going decrease to 76,9% by 2024, with a significant growth in Nord America and West Europe, besides emerging economies like India, Indonesia and Vietnam.

“High components costs and low demand are preventing sales of Electric Motorcycles, but this market is ready to explode and find new hig profile contests(...)”, John Gartner,  Navigant Research' chief.
font: Navigant Research - Electric Motorcycles and Scooters - 1Q 2015

  • growth existing potential market. People that already use traditional scooters and new consumers of every age, answering to a need of new urban mobility and sentiment;
  • saving money is becoming a trend, either on the environmental and the economic side;
  • higher standard of production, which cannot be covered by chinese products.
    New opportunities are available on the market. And we want to take part of them.

New opportunities are available on the market. And we want to take part of them.

Business Model

ME is a high profile scooter either from a design, concept or performance perspective, and is focused on a trasversal target, that cares for alternatives to cars.

ME is perfect for people looking at shapes and essence. We want too conquer those who have never think on buying an electric scooter, just because is not a scooter: Me is a new, beautiful "object" that allows its owner to solve his/her individual mobility needs in a different way..

The ME Scooter price list with standard lithium battery is € 470 including VAT. ME then places itself in a mid-high price range. Of course, it is not the product for those looking for cheap solutions in the import products, but it is not even the most expensive of the scooters available on the market. It should be remembered that an electric scooter resets fuel and stamp costs and minimizes maintenance costs. Under normal driving conditions, the battery allows recharging cycles for approximately 160,000 km (with a full "power from the household power supply you get 80 km of autonomy). Assuming an average of 25 km a day with the scooter, there is no worry about the cost of replacing the battery, as we talk about a distant future where we will most likely see new batteries and their (lower) costs ... ( however, for those who want to share spare batteries, we have decided to make them available at cost + shipping and delivery costs, or € 1200 + VAT).

Strategy

ME GROUP Business plan is was formulated with prudence. The "factory" of ME factory is widespread, involving several companies, member companies or partners specialized in the different stages of production, from the molding of structural parts, assembly, to after-sales services.

Financial Projection

We are looking to grow with YOU!

Me Group srl launched an Equity Crowdfunding campaign issuing 25.000 new shares at a value of 12€ per share, for a total amount of 300.000 € . Minimum share purchasable start at 1200 €uro, while the Maximum is 12.000 €uro.

Pre-Money valutation is set at 1.200.000 €

Investors trough Equity Crowdfunding campaign are eligible to appoint  2 of 5 or 3 of 7 Board of Directors members.

CEO's nomination will be with equity crowdfunding investors approvation. 

All voting rights are included

Financials

300,000 €
300,000 €
Equity
1,200,000 €
20 % (based on minimum amount to raise)

Contacts

Location

Not specified...

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